A recent study has shown that when people are asked to choose between objects that are curved and linear, they prefer the former. 200 images of interior architecture were compiled by a research team in the University of Toronto at Scarborough; some had round styles and others took rectilinear forms. It seems that people are naturally drawn towards curved items such as circle-faced watches, smooth cushions and especially buildings, with features such as curved walls and seating areas being seen as preferable to straight ones. But why do our brains apparently tell us that curved architecture looks more appealing?

Neuroscientists have said that the phenomenon isn’t simply a matter of personal taste or opinion. In fact, it is said to actually form a part of the brain’s natural response. Experts believe that this preference is explained in the fact that curvature seems to affect feelings. therefore preference. Studies suggest that people see straight, liner objects as being more dangerous, while curves are seen as safer and more welcoming, further re-enforcing the idea that our preferences are affected by innate responses over which we have no control.

This kind of knowledge can be used to create more appealing and successful commercial structures. As professional architects in London, we are always aware of the best ways to use shapes, spaces and forms to create buildings which people can feel happy and comfortable using, whether we are creating a home, am educational building, a hotel or any other kind of building. By striking the right balance between curved and linear forms, we produce buildings which enhance life and work for people throughout the UK and the world. Whatever kind of project you are planning, we can provide the advice, support and expertise you require, and with dedicated teams for each kind of project, we can offer uniquely focused architectural services.